Beauty influencers—social media content creators who post about makeup, skincare, and the beauty industry—are some of the most popular online figures. Early beauty influencers often showed their viewers their daily makeup routines or hauls of recently bought beauty products. These content creators gained fans over time, and with that growing popularity, they gained influence.
Today, the top 10 beauty vloggers on YouTube are incredibly influential within the beauty industry and on social media. Beauty brands are eager to work with these influencers to get consumers interested in their products. So, who are the top YouTube beauty influencers in 2024 USA? What is a KOL (Key Opinion Leader), and do beauty influencers count?
Let’s break down all the details about the top YouTube beauty influencers in 2024.
Who Is The Biggest Beauty Influencer?
People often want to know the “biggest” influencer in a specific niche. They’ll ask things like “Who is the number one beauty influencer?” or “Who are the top YouTube beauty influencers in 2024 USA?”
Criteria For Biggest Beauty Influencer
Really, several ways exist to answer these questions. It all depends on how you define “the biggest” influencer. One crucial factor is how big the influencer’s audience is—how many followers, subscribers, or fans they have. Another critical factor is how engaged that audience is. A million subscribers are excellent, but are they watching and interacting with that influencer’s content?
You also have to consider the influencer’s reputation. Several influencers in the beauty community have had high-profile scandals that damaged their reputations. The social media platform the influencer uses matters, too. The top beauty influencers on Instagram may be different than the top beauty influencers on TikTok at any given point.
Biggest Beauty Influencer Selection
With all this in mind, the current biggest beauty influencer of 2024 is Kylie Jenner. Jenner is a part of the famous Kardashian family and has built a massive audience on social media by posting lifestyle and beauty content. She has hundreds of millions of followers and is, therefore, number one among beauty influencers on Instagram.
Who Is The Most Followed Beauty Youtuber?
On YouTube specifically, there are other top beauty influencers. So, who are the top YouTube beauty influencers in 2024 USA? Here are some of the top 10 beauty vloggers on YouTube with their subscriber counts and total views:
- James Charles: 24 million subscribers and over 1 billion views
- Safiya Nygaard: 9 million subscribers and over 1 billion views
- SaraBeautyCorner: 10 million subscribers and over 2 billion views
- MannyMUA: 5 million subscribers and over 600 million views
- Dope211: 6 million subscribers and 1.5 billion channel views
Who Is The Best Makeup Artist On YouTube?
Anyone who has tried a creative makeup look can tell you that makeup is a precise skill. Beyond answering the question, “Who are the top YouTube beauty influencers in 2024 in the USA?” it’s also worth looking into which beauty influencer on YouTube is the best makeup artist.
Many makeup YouTubers—female and male—have spent years developing their skills as makeup artists to put together complicated, creative looks. For example, Dope211 (Promise Tamang Phan) pulls off incredible makeup transformations that turn her into other celebrities and recognizable characters. Manny MUA generally doesn’t do such transformative looks but still displays technical skill and creativity in his content.
It’s impossible to say who is the absolute best makeup artist, but there are certainly lots of talented and skilled makeup artists on YouTube.
How Many Beauty Influencers Are There On YouTube?
It’s difficult to count exactly how many beauty influencers there are on YouTube since there is no centralized list. What we do know, though, is that the beauty community has been steadily growing on YouTube. The top YouTube beauty influencers are recognizable figures, and even smaller beauty YouTubers can significantly impact their audience and the beauty industry.
More About The Top 10 Beauty Vloggers On YouTube
Here are our picks for the top 10 beauty vloggers on YouTube.
- Saifya Nygaard
Safiya gained an audience as a BuzzFeed employee and eventually created her own massively successful YouTube channel. On her channel, she has over 9 million subscribers and posts various content, including makeup reviews and mixing different makeup products.
- Huda Kattan
Huda Kattan, also known as Huda Beauty, is most famous for her own Huda Beauty cosmetics line that she launched back in 2013. Her YouTube channel, with over 4 million subscribers, has makeup tutorials and beauty hacks her audience might want to try.
- Manny MUA
With close to 5 million subscribers, Manny Gutierrez (Manny MUA) gained popularity thanks to his boisterous personality and fun makeup tutorials.
- James Charles
A controversial figure in the beauty community, James Charles is still one of the biggest influencers in the space. His channel has over 24 million subscribers, and he was the first male spokesperson for CoverGirl.
- Nikkie Tutorials
Dutch influencer Nikkie Tutorials has more than 14 million subscribers because of her dramatic makeup looks and popular viral videos, the Power of Makeup.
- Michelle Phan
Michelle Phan is a trailblazing beauty influencer and entrepreneur, best known for her transformative makeup tutorials on YouTube since 2007, boasting nearly 7 million subscribers. She founded EM Cosmetics, focusing on inclusive beauty products, and co-founded Ipsy, a beauty subscription service.
- KathleenLights
KathleenLight’s accessible, easy-to-follow makeup tutorials have gained her over 4 million subscribers on YouTube and collaborations with brands like Morphe and Colorpop.
- Dope211 (Promise Tamang Phan)
Promise Tamang Phan, better known as Dope211, stands out from other beauty influencers because of her transformation videos. For her 6 million subscribers, she turns herself into celebrities or characters with makeup.
- Christen Dominique
Though she started with makeup videos for friends, Christen Dominique is now a top beauty influencer on YouTube with over 4 million subscribers thanks to her makeup talents.
- Camila Coelho
Brazilian beauty influencer Camila Coelho posts videos in English and Portuguese to a combined audience of nearly 5 million subscribers.
The Rise Of Beauty Influencers On Instagram And TikTok
Beauty influencers have thrived on YouTube thanks to the platform’s focus on longer-form videos. The influencers can comfortably explain their techniques and thoughts, which results in a 10- to 20-minute video on YouTube. On other platforms like Instagram and TikTok, video content generally needs to be much shorter, under a minute.
These time constraints have created unique beauty communities on each platform. The top beauty influencers on Instagram, like Chiara Ferragnia and Mari Maria, aren’t necessarily as popular on YouTube if they even use the platform. Likewise, top beauty influencers on TikTok, like Meredith Duxbury and Brooke Ashley Hall, may not dominate on YouTube the same way.
Spotlight On Up-And-Coming Beauty Influencers
The top influencers get all the attention, but we also want to acknowledge some up-and-coming beauty influencers. They might not have millions of followers or subscribers yet, but expect big things from these influencers:
- @adela.manolache: A makeup artist from Romania with 20K followers
- @Sincerelymissash: A skincare enthusiast who reviews products for her 16K followers
- @japanslayz (aka DeLion): An influencer who calls himself the “king of blending” and has nearly 30K followers
The Role Of Female Beauty Youtubers In Shaping Trends
If you’re wondering, “Who are the top youtube beauty influencers in 2024 female?” they’re probably the top beauty influencers in the whole industry. Though not all beauty YouTubers are female, they make up the majority. Girls and women also make up the majority of the audience of beauty content on YouTube.
Because of this, female beauty YouTubers have a tremendous ability to shape beauty standards and trends. For example, the broad popularity of thick, drawn-in eyebrows in the early to mid-2010s likely came from YouTube beauty influencers. Makeup YouTubers who are female should be aware of their power to affect beauty standards and their audiences.
Don’t Overlook the Beauty Community on YouTube
If you scroll through YouTube, it’s hard to miss top beauty influencers like James Charles, Saifya Nygaard, and Nikkie Tutorials. These top influencers not only entertain their large audiences they also drive trends in the beauty industry and help promote massive beauty brands.
Going forward, expect more micro-influencers to pop up in the YouTube beauty community. More beauty YouTubers may also launch their own makeup brands or collaborations with established beauty brands. Want to learn more about fitness influencers? Click here for who are the top Instagram fitness influencers in 2024?
Who Are Your Favorite Beauty Influencers?
Following beauty influencers online and engaging with their content is a great way to have fun learning more about makeup and beauty. For brands, working with beauty influencers is an incredibly effective method for promoting beauty products to significant audiences, especially people in the 16-30-year-old age range.
Use this guide as a list of suggestions of excellent beauty influencers to follow and support. You never know when a valuable opportunity could come out of following these influencers’ content.
So, who are your personal favorite influencers in the beauty space? Share your favorites in the comments below, and let us know if you have any other thoughts about the beauty influencer niche! Contact us today!
