Customer-Generated Content Platform

Turn Shopify Customers Into Your Best Creators

Easily collect, approve, and repurpose customer-generated content from across social, ensuring your marketing always stays fresh, credible, and conversion-focused.

How Customer UGC Management Works—From Collection to Conversion

Turn authentic customer voices into your best-performing marketing assets with these four simple stages:

01

Launch a UGC Campaign

Select the customer UGC option and define your campaign goals—set clear performance targets and content needs before you start collecting.

02

Set Collection Criteria

Add relevant hashtags or brand mentions so the platform can automate discovery of customer-generated content across social networks.

03

Automate Rights Requests & Approvals

Streamline and automate the outreach for content usage permissions, tracking response rates and legal compliance effortlessly within the dashboard.

04

Review, Curate & Repurpose

Provide your campaign objectives, audience details, platform preferences, and ideal creator traits. The clearer the brief, the better your AI-driven results. The platform is designed for all campaign types: paid, gifting, affiliate, ambassador, and UGC.

How Customer UGC Management Works—From Collection to Conversion

Turn authentic customer voices into your best-performing marketing assets with these four simple stages:

Launch a UGC Campaign

Curate the best submissions in a single, organized hub. Then deploy high-performing UGC everywhere—from product pages to ads, all with tracked results.

Set Collection Criteria

Add relevant hashtags or brand mentions so the platform can automate discovery of customer-generated content across social networks.

Automate Rights Requests & Approvals

Streamline and automate the outreach for content usage permissions, tracking response rates and legal compliance effortlessly within the dashboard.

Review, Curate & Repurpose

Curate the best submissions in a single, organized hub. Then deploy high-performing UGC everywhere—from product pages to ads, all with tracked results.

Why Brands Trust partnrUP for Customer UGC Management

Stop chasing hashtags and missing out on your customers’ best posts. With partnrUP, you automate UGC collection, rights management, and performance measurement—so you can scale trust and content, not workload.

Automated UGC Collection

Find and collect customer posts, videos, and reviews from social channels using hashtags or brand mentions—no manual tracking required.

Rights Management & Compliance

Automate permission requests at scale, ensuring all content deployed is rights-cleared and legally compliant.

Content Library & Tagging

Build a searchable, organized library of approved assets, ready for reuse in paid, owned, or retail channels.

End-to-End Performance Analytics

Track the impact of UGC next to influencer and branded content—measure engagement, conversions, and ROI by asset or campaign.

Getting Started with Customer UGC on partnrUP

Launch your authentic content engine in four easy steps:

Step 1

Start a UGC Campaign

Choose Customer UGC, set your objectives, and select your collection targets.

Step 2

Input Hashtags & Mentions

Define which hashtags or mentions will trigger content collection and automate it.

Step 3

Enable Rights Automation

Turn on automatic permission requests for quick, compliant rights gathering.

Step 4

Curate & Deploy

Review and approve the best UGC, then push it seamlessly to your retail, paid, or owned channels.

Unlock Measurable Marketing Impact

30–50%

Lower Production Costs

By leveraging authentic customer content

2x

More Conversions

When UGC is featured on product pages

100%

Legal Compliance

Licensing managed in-platform

Testimonials

Hear from our awesome users!

partnrUP has been transformative for our business.

Mike Woodland

Dreamland Baby, Director of E-Commerce

All the impact of influencer marketing without the headaches. Seamless, effective, and stress-free from start to finish!

Kimber Kirt

Champagne Lion, CEO

partnrUP has been transformative for our business.

Mike Woodland

Dreamland Baby, Director of E-Commerce

We can only work directly with so many creators at a time, but PartnrUP has allowed us to scale up our UGC efforts while helping build community along the way.

Steven Vigilante

Olipop, Head of Partnerships

I no longer have to reach out to 100s of influencers to find 5 that want to work with me. partnrUP’s AI recruiter serves me the perfect, interested candidates without doing anything

Kate Schmidt

Tribe 9 Foods, VP of Marketing

partnrUP has been transformative for our business.

Mike Woodland

Dreamland Baby, Director of E-Commerce

All the impact of influencer marketing without the headaches. Seamless, effective, and stress-free from start to finish!

Kimber Kirt

Champagne Lion, CEO

partnrUP has been transformative for our business.

Mike Woodland

Dreamland Baby, Director of E-Commerce

We can only work directly with so many creators at a time, but PartnrUP has allowed us to scale up our UGC efforts while helping build community along the way.

Steven Vigilante

Olipop, Head of Partnerships

I no longer have to reach out to 100s of influencers to find 5 that want to work with me. partnrUP’s AI recruiter serves me the perfect, interested candidates without doing anything

Kate Schmidt

Tribe 9 Foods, VP of Marketing

partnrUP is the easiest platform we’ve used for selecting partners and collaborating on content.

Genevieve Coulson

Goldfish Swim School, Director of Social Media

partnrUP turned our customers into our highest-converting creators for us.

Mike Yewdell

BEAM be amazing, President

Customers are paying for products and posting about us all over TikTok and the effects have been profound.

Rayan Mroue

Cloudsharks, Founder

partnrUP is the easiest platform we’ve used for selecting partners and collaborating on content.

Genevieve Coulson

Goldfish Swim School, Director of Social Media

After Shark Tank, we tried another agency, but it was costly and inefficient. We returned to partnrUP because their AI made sourcing and managing influencers faster, easier, and more cost-effective.

Robert Peck

AquaVault, CEO

partnrUP is the easiest platform we’ve used for selecting partners and collaborating on content.

Genevieve Coulson

Goldfish Swim School, Director of Social Media

partnrUP turned our customers into our highest-converting creators for us.

Mike Yewdell

BEAM be amazing, President

Customers are paying for products and posting about us all over TikTok and the effects have been profound.

Rayan Mroue

Cloudsharks, Founder

partnrUP is the easiest platform we’ve used for selecting partners and collaborating on content.

Genevieve Coulson

Goldfish Swim School, Director of Social Media

After Shark Tank, we tried another agency, but it was costly and inefficient. We returned to partnrUP because their AI made sourcing and managing influencers faster, easier, and more cost-effective.

Robert Peck

AquaVault, CEO

UGC Best Practices—Guides & Inspiration

Explore our latest strategies, real-world examples, and expert advice on collecting, scaling, and measuring high-performing UGC for every marketing objective.

Let Your Customers Sell for You—At Scale

Ready to transform social proof into real ROI? Adopt the partnrUP customer-generated content platform to unlock a world of authentic, compliant assets that fuel conversion across every channel.

Customer UGC Platform FAQs

What is partnrUP and how does it work?

partnrUP is an AI-powered influencer marketing platform that helps brands discover, recruit, manage, and pay creators—automating every step of the campaign process.

How does partnrUP find and recommend creators?

Our AI analyzes real-time platform data to match your campaign goals with the best-fit creators based on audience, content, and past performance.

Can I invite influencers I already have a relationship with?

Yes, you can manually invite creators or send them a custom campaign link to bring them into the platform.

Does partnrUP handle outreach and communication?

Yes. Our system automates initial outreach, follow-ups, and message templates—plus you can directly message creators in-platform.

How are influencer payments handled?

Once content is approved, creators are paid via PayPal through our automated system, typically within 5–6 business days.

Can I approve content before it goes live?

Yes. You can require pre-approval, set content guidelines, and review drafts directly in the platform before posts are published.

What happens if a creator doesn’t meet campaign requirements?

If a creator misses a deliverable or guideline, you can flag the issue. Payments won’t be released until it’s resolved or manually approved.

How is performance tracked in partnrUP?

You’ll get real-time dashboards that track engagement, impressions, clicks, and conversions by post, creator, and campaign.

Can I run affiliate programs with partnrUP?

Yes. We support affiliate tracking and performance-based campaigns where creators are compensated for driving sales.

Do I need a separate tool for creator gifting?

No. partnrUP includes built-in gifting and fulfillment workflows to manage product seeding and shipping.

Can I manage multiple campaigns at once?

Yes. You can run and monitor multiple campaigns simultaneously across different teams, brands, or objectives.

What types of content rights do I get?

All standard campaigns come with perpetual, royalty-free usage rights to repurpose creator content across marketing channels.

Does partnrUP work with agencies?

Yes. partnrUP is built to support agencies managing multiple clients, with tools for brand organization, reporting, and creator scaling.

What kind of support will I receive?

You’ll have access to chat and email support, as well as optional managed services if you want our team to run campaigns for you.

Can I try partnrUP before committing?

Yes. You can sign up and start using the platform for free to explore features, launch a campaign, and train your AI account manager, Lilly.

What is Creator Opportunity and who owns it?

Creator Opportunity is fully owned and operated by partnrUP. If you were contacted by Lilly or someone using a Creator Opportunity email, you’re in the right place. It’s our trusted gateway to brand campaigns backed by real tech and real people.

Do I need a large following to join?

Not at all. We match creators with campaigns based on audience quality, content style, and brand alignment; not just follower count!

How do I get selected for a campaign?

Once you apply to a campaign, you’ll start receiving opportunities that match your profile. Brands review your content, audience insights, and past work to decide if you’re a fit.

Can I apply to multiple campaigns?

Yes. You can apply to as many campaigns as you’d like. There’s no cap, just make sure you only apply to the ones you’re genuinely excited about.

Is there a fee to join Creator Opportunity?

No. It’s completely free to join the network and apply for brand deals. You only get paid. There is a paid Pro version of Creator Opportunity that comes with various perks!

What happens after I’m accepted into a campaign?

You’ll receive a full campaign brief with deliverables, talking points, deadlines, and compensation. Everything is handled in-platform, from approvals to payments.

Can I message brands directly?

Yes. You’ll be able to communicate with brands through the platform once you’re accepted into their campaign. All conversations are streamlined in one place.

How do payments work?

Once you’ve completed your content and it’s approved, payment is issued automatically through the platform. Advertisers have a brief window to flag any issues, but if none are raised, your payout is processed within 7 days. There’s no invoicing required as it’s all handled by the platform.

Do I get to keep the products I receive?

Yes. For gifting campaigns, you’ll receive products to try and create content around. These are yours to keep in exchange for your participation.

Is this just another creator platform or marketplace?

Creator Opportunity is a smarter, more intentional way to connect creators and advertisers. We’re here to match you with campaigns that actually make sense for your brand and audience. Our goal was to remove as much administrative work for both Creators and Advertisers with transparency and real alignment at the center of everything.