Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
Creator commerce is projected to drive over $32 billion in U.S. retail sales by the end of 2026, yet most brands still treat creator partnerships as a top-of-funnel awareness play rather than a direct revenue channel. That disconnect is costing them market share — and fast. Creator commerce sits at the intersection of influencer marketing […]
Considering GRIN for your influencer marketing program? This review covers everything you need to make an informed decision — features, pricing, G2 scores, real user feedback, and an honest take on who GRIN is (and isn’t) built for. This guide is part of our Influencer Marketing Platform Comparison Guide: How to Choose the Right Tool […]
You’ve decided to measure influencer marketing ROI — good. Now you face the next challenge: which attribution model do you use? First-touch? Last-touch? Multi-touch? Incrementality? Each model tells a different story about your campaigns, and choosing the wrong one can lead to decisions that hurt performance. This guide is part of our Influencer Marketing ROI: […]
GRIN has built a solid reputation in the creator management space — but it’s not the right fit for every brand. Whether it’s the pricing, the complexity, the enterprise-only focus, or the support experience, brands increasingly find themselves searching for GRIN alternatives that deliver more for their specific needs. This guide is part of our […]
78% of brands say they’ve switched influencer marketing platforms at least once — and most cite the same reason: the platform promised discovery, but couldn’t deliver execution. Choosing the wrong influencer marketing platform doesn’t just waste your budget. It wastes months of onboarding, campaign setup, and creator outreach — only to leave you with a […]
78% of brands say finding the right creator is their #1 challenge in influencer marketing: yet most are still sorting through spreadsheets, scrolling Instagram, and trusting their gut to make decisions that cost five to six figures per campaign. That’s not a strategy. That’s guesswork with a budget attached. AI-powered creator matching is changing the […]
Brands that choose the wrong influencer platform waste an average of 37% of their marketing budget. With TikTok, Instagram, YouTube, LinkedIn, and dozens of emerging platforms all competing for your media spend, the decision of where to invest isn’t just a channel preference: it’s a make-or-break budget call. Yet most brands make platform decisions based […]
73% of brand-creator partnerships fail to meet expectations. Learn the 3 most expensive mistakes brands make when working with video creators and discover proven strategies to build successful campaigns that actually drive ROI.
Influencer Marketing for Fashion Brands: ROI, Funnels & Execution Best Practices Fashion is one of the highest-spending industries in influencer marketing, and yet most fashion brands still can’t clearly report what that investment actually returns. They feel the impact. They see the engagement. But when leadership asks “what did we get for that?” the honest […]
