Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
GRIN has built a solid reputation in the creator management space — but it’s not the right fit for every brand. Whether it’s the pricing, the complexity, the enterprise-only focus, or the support experience, brands increasingly find themselves searching for GRIN alternatives that deliver more for their specific needs. This guide is part of our […]
78% of brands say they’ve switched influencer marketing platforms at least once — and most cite the same reason: the platform promised discovery, but couldn’t deliver execution. Choosing the wrong influencer marketing platform doesn’t just waste your budget. It wastes months of onboarding, campaign setup, and creator outreach — only to leave you with a […]
78% of brands say finding the right creator is their #1 challenge in influencer marketing: yet most are still sorting through spreadsheets, scrolling Instagram, and trusting their gut to make decisions that cost five to six figures per campaign. That’s not a strategy. That’s guesswork with a budget attached. AI-powered creator matching is changing the […]
Brands that choose the wrong influencer platform waste an average of 37% of their marketing budget. With TikTok, Instagram, YouTube, LinkedIn, and dozens of emerging platforms all competing for your media spend, the decision of where to invest isn’t just a channel preference: it’s a make-or-break budget call. Yet most brands make platform decisions based […]
73% of brand-creator partnerships fail to meet expectations. Learn the 3 most expensive mistakes brands make when working with video creators and discover proven strategies to build successful campaigns that actually drive ROI.
Influencer Marketing for Fashion Brands: ROI, Funnels & Execution Best Practices Fashion is one of the highest-spending industries in influencer marketing, and yet most fashion brands still can’t clearly report what that investment actually returns. They feel the impact. They see the engagement. But when leadership asks “what did we get for that?” the honest […]
Influencer Marketing for Gaming Brands: ROI Funnels, Measurement & Execution Best Practices Gamers don’t watch your pre-roll ads: they skip them, block them, or simply don’t see them. Ad-block adoption among gaming audiences is among the highest of any demographic, and interruption advertising has almost no credibility in these communities. That’s why influencer marketing for […]
Influencer Marketing for SaaS & Technology Brands: ROI, Funnels, and Execution Best Practices Influencer marketing for SaaS and technology brands isn’t the same game as consumer product marketing, and treating it like it is will cost you budget, credibility, and pipeline. B2B SaaS buyers are skeptical, technically literate, and often part of multi-stakeholder buying committees. […]
Influencer Marketing for Travel & Hospitality Brands: ROI Funnels, Measurement & Execution Best Practices Travel decisions start with a scroll. A sunrise reel over a cliffside villa. A 60-second TikTok tour of a rooftop bar. An Instagram carousel of a hidden-gem boutique hotel. Before a traveler ever lands on a booking page, they’ve already been […]
