Tag: Influencer Strategy
How Brands Are Using AI to Scale Creator Programs Without Adding Headcount
63% of marketing teams managing creator programs say they’ve hit a ceiling — not because of budget, but because of bandwidth. The average brand partnership manager juggles 47 creator relationships simultaneously, spending 11 hours per week on manual outreach alone. Meanwhile, the brands that are scaling to 200+ active creators without hiring additional staff share […]
AI Creator Matching vs. Manual Influencer Discovery: A Head-to-Head
72% of influencer marketing managers report spending more time finding creators than actually managing campaigns — a paradox that’s costing brands real revenue. The average team dedicates 40+ hours per campaign to manual influencer vetting, reviewing content feeds, cross-referencing engagement metrics, and hoping audience demographics align with brand goals. Meanwhile, AI-powered creator matching platforms are […]
GRIN Pricing 2026: What You’ll Actually Pay and a Smarter Alternative
Enterprise influencer software pricing is one of the least transparent topics in martech — and GRIN is no exception. A 2024 Forrester survey found that 67% of marketing technology buyers list “lack of transparent pricing” as their top frustration with SaaS vendors. When it comes to influencer marketing platforms, that problem is even more pronounced: […]
How Brands Are Winning on TikTok Shop in 2026
TikTok Shop’s U.S. GMV surpassed $20 billion in the first half of 2026, making it the fastest-growing social commerce channel in the market. Brands that cracked the code early are now generating 15-30% of their DTC revenue through the platform — while their competitors are still debating whether TikTok is “right for their brand.” This […]
Influencer Marketing KPIs Every Brand Should Track in 2026
76% of marketing leaders say measuring influencer marketing performance is their biggest challenge, yet the problem isn’t a lack of data — it’s tracking the wrong metrics. Brands that still evaluate creators by follower count and likes are optimizing for vanity while their competitors optimize for revenue. This guide is part of our Influencer Marketing […]
Long-Term Creator Partnerships vs One-Off Campaigns: Which Wins?
Brands that maintain creator partnerships for 6+ months see 47% higher ROI than those running one-off campaigns, according to recent industry data. Yet the majority of influencer marketing budgets still go toward transactional, campaign-by-campaign engagements — a structural inefficiency that leaves significant performance on the table. This guide is part of our Brand Sponsorships & […]
What Is the Digital Shelf and Why Should Brands Care?
85% of consumers research products online before purchasing — even when they buy in-store, making the digital shelf the most important real estate in modern retail. Yet most brands still manage their digital shelf presence as an afterthought, treating product pages as static catalogs rather than dynamic, content-rich experiences that drive discovery and conversion. This […]
How to Calculate Influencer Marketing ROI: The Brand’s Formula
Only 36% of brands can accurately calculate the ROI of their influencer marketing programs, despite the channel consuming an average of 15-25% of total marketing budgets. The remaining 64% rely on gut feel, vanity metrics, or incomplete attribution — making influencer marketing one of the least measured and most debated line items in the marketing […]