Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
76% of marketing leaders say measuring influencer marketing performance is their biggest challenge, yet the problem isn’t a lack of data — it’s tracking the wrong metrics. Brands that still evaluate creators by follower count and likes are optimizing for vanity while their competitors optimize for revenue. This guide is part of our Influencer Marketing […]
Brands that maintain creator partnerships for 6+ months see 47% higher ROI than those running one-off campaigns, according to recent industry data. Yet the majority of influencer marketing budgets still go toward transactional, campaign-by-campaign engagements — a structural inefficiency that leaves significant performance on the table. This guide is part of our Brand Sponsorships & […]
85% of consumers research products online before purchasing — even when they buy in-store, making the digital shelf the most important real estate in modern retail. Yet most brands still manage their digital shelf presence as an afterthought, treating product pages as static catalogs rather than dynamic, content-rich experiences that drive discovery and conversion. This […]
Performance-based influencer partnerships now account for 43% of all influencer marketing spend, up from just 18% three years ago. The shift is unmistakable: brands are moving from paying for posts to paying for results, and affiliate influencer marketing is the model driving that transformation. This guide is part of our Affiliate Influencer Marketing: The Complete […]
Only 36% of brands can accurately calculate the ROI of their influencer marketing programs, despite the channel consuming an average of 15-25% of total marketing budgets. The remaining 64% rely on gut feel, vanity metrics, or incomplete attribution — making influencer marketing one of the least measured and most debated line items in the marketing […]
68% of creators say unclear briefs are the number one reason campaigns underperform, yet most brands still approach creative briefs as afterthoughts — vague one-pagers filled with brand guidelines but devoid of the strategic direction creators actually need to produce content that converts. This guide is part of our Creator Content Strategy: Building a Scalable […]
Brands using shoppable video report conversion rates 3-5x higher than traditional product pages, yet 72% of marketing teams say they’re still experimenting with the format rather than running optimized programs. The gap between early adopters and everyone else is widening — and the playbook for what actually converts has become clearer than ever. This guide […]
Creator commerce is projected to drive over $32 billion in U.S. retail sales by the end of 2026, yet most brands still treat creator partnerships as a top-of-funnel awareness play rather than a direct revenue channel. That disconnect is costing them market share — and fast. Creator commerce sits at the intersection of influencer marketing […]
Creator affiliate programs now drive 3-5x higher conversion rates than traditional affiliate networks — yet most brands still haven’t built one. They’re stuck between expensive influencer platforms that charge flat fees regardless of performance, generic affiliate networks designed for coupon sites, and manual outreach that doesn’t scale past a handful of creators. This guide is […]
