Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
Influencer marketing used to be easier to define. A brand hired a creator, the creator made content, the content was published, and the campaign was measured. That model is becoming less representative of how creator programs actually work. A creator may first encounter a brand through gifting. They may later participate in a paid campaign, […]
The rebuilt platform reduces more than 24 hours of manual campaign development work to minutes, while making paid creator campaign setup 3.4x as fast across influencer and UGC programs. Brand marketers are being asked to activate more creators, produce more content and run more programs without adding equivalent operational overhead. The problem is that much […]
Nearly 88% of marketers plan to increase their influencer budgets in 2026, according to the Influencer Marketing Hub 2026 Benchmark Report — yet creator discovery and vetting remains the most frequently outsourced function in the industry. The reason is simple: picking the wrong creator doesn’t just waste budget. It damages brand credibility, derails campaign timelines, […]
72% of creators say a poorly written brief is the number one reason campaign content misses the mark, according to a 2026 Creator Compensation & Workflow Report by IZEA. Yet most brand teams spend less than 15 minutes writing them — copying last quarter’s brief, swapping out product names, and hoping for the best. The […]
Nearly 88% of marketers plan to increase their influencer budgets in 2026, according to the Influencer Marketing Hub Benchmark Report — yet fewer than one in five can confidently attribute upper-funnel brand impact to specific creator campaigns. The gap between spending and proving brand value is where brand lift studies enter the picture. But here’s […]
