We’ve been hard at work behind the scenes—and today, we’re excited to roll out one of the biggest updates to partnrUP yet.
This release is all about one thing: giving you complete control over how you manage creators.
But more importantly—it’s about helping you get your actual job done faster.
Whether that job is:
- Finding the right creators
- Aligning internal or external stakeholders
- Approving content without bottlenecks
- Or scaling campaigns without chaos
We rebuilt the entire creator management experience around those outcomes.
The Problem with Today’s Influencer Marketing Workflows
Most influencer workflows break down in the same places:
- Too much time spent sorting through creators manually
- Endless back-and-forth to align on selections
- Disconnected steps between selection → collaboration → approval
In other words: the tools don’t match the way teams actually operate.
So we changed that.
A Smarter Influencer Marketing Workflow for Managing Creators at Scale
Managing creators shouldn’t feel like digging through spreadsheets or jumping between tabs.
With this update, you can now:
- Instantly access the most important creator metrics and information
- Filter, sort, and customize your data in real time
- Save custom views tailored to your workflow or team
Why This Matters
Different people on your team have different jobs:
- Strategy teams need top-fit creators fast
- Campaign managers need organized pipelines
- Approvers need clear, simplified views
Custom views allow each person to focus only on what matters to them—without slowing everyone else down.
Built for How Influencer Marketing Teams Actually Work
1. Find the Right Creators—Faster
Use AI to Improve Influencer Discovery and Creator Selection
Our AI Recommendations view automatically surfaces the creators that best match your brief.
The job: Reduce time spent reviewing applications
The outcome: Spend less time searching, more time deciding
2. Align Stakeholders Without Slowing Down
Streamline Influencer Marketing Collaboration with Shortlists and Voting
You can now curate creator lists and share them with anyone—internally or externally.
You can:
- Build Shortlists for internal alignment
- Share any curated view (not just Shortlists)
- Send Voting Links to gather feedback
The job: Get buy-in from multiple stakeholders
The outcome: Faster decisions, fewer bottlenecks
3. Keep Track of High-Value Creators
Build a Scalable Creator Marketing Pipeline with Favorites
Save creators across campaigns to build a long-term pipeline.
The job: Retain and reuse top-performing creators
The outcome: Stronger relationships and better performance over time
4. Move Campaigns Forward Without Delays
Accelerate Content Approvals in Your Influencer Workflow
Instantly see which creators have submitted content that needs approval.
The job: Keep campaigns moving
The outcome: Faster approvals, fewer missed timelines
5. Adapt the Platform to Your Workflow
Customize Your Influencer Marketing Workflow for Your Team
Create views with your own columns, order, and structure.
The job: Fit the platform to your process
The outcome: Less friction, more efficiency
Share and Scale Your Influencer Marketing Workflow Across Teams
One of the most powerful upgrades in this release is how flexible collaboration has become.
You can now:
- Save custom views and share them with teammates
- Send Voting Links to external stakeholders
- Share any curated view—not just Shortlists—with full voting functionality
Why This Matters
Every campaign has different stakeholders:
- Internal teams
- Clients
- External partners
Now, instead of forcing everyone into the same workflow, you can meet them where they are—and still move quickly.
Influencer Marketing Workflows for Brands: Move Faster, Stay Aligned
If you’re a brand, your biggest challenge is usually speed + alignment.
This update helps you:
- Quickly identify best-fit creators using AI
- Align internal teams without endless meetings
- Get approvals faster with simplified review workflows
- Build repeatable processes across campaigns
Bottom line: Launch faster, with more confidence in your creator choices.
Influencer Marketing Workflows for Agencies: Scale Without the Chaos
If you’re an agency, your job is managing multiple stakeholders across multiple campaigns.
This update helps you:
- Create tailored views for different clients
- Share curated creator lists externally with ease
- Collect feedback via voting links (without messy email threads)
- Manage high volumes of creators without losing structure
Bottom line: Handle more campaigns, more efficiently—without increasing overhead.
Why Flexible Creator Workflows Are the Future of Influencer Marketing
No two teams manage campaigns the same way—and now, you don’t have to.
With fully customizable views, you can:
- Choose the exact columns you want
- Reorder and structure data your way
- Create workflows that match your campaign stages
In short: the platform now works the way you do—not the other way around.
What This Means for Your Influencer Marketing Strategy
This update is designed to help you:
- Find the right creators faster
- Collaborate more effectively
- Reduce bottlenecks in your workflow
- Scale campaigns with confidence
And we’re just getting started.
