Validation Meets Velocity: When agentic workflows assist influencer marketing managers to do high-quality work at scale
Celebrating the Summer 2026 G2 Awards
We are proud to announce that partnrUP has secured six major G2 Summer 2026 badges. In a market defined by high churn and platform fatigue, this recognition is not merely a seasonal win; it marks 17 consecutive quarters — that’s over four years — of being named a “High Performer.”
This isn’t just a streak, it’s a testament to a compounding efficiency engine and an amazing team of expert practitioners building for the future of the creator economy. These awards serve as the ultimate validation from our customers that partnrUP is moving beyond the traditional “influencer database” model. Our growth is fueled by an “agentic” philosophy: we aren’t building just another dashboard for manual tasks, but a system that actually does the work.
The Awards: Where We Won
The Summer 2026 G2 Badges highlight partnrUP’s dominance in both usability and customer satisfaction across the Small Business (SMB) and Enterprise segments:
- High Performer (General, Enterprise, and Small-Business): These three distinct badges signify that partnrUP maintains elite customer satisfaction scores relative to our market presence, outperforming legacy incumbents across the entire spectrum of brand sizes.
- Easiest To Use (Small-Business): This reflects the highest usability scores in the segment, validating an interface that removes technical friction and allows lean teams to execute at scale.
- Best Meets Requirements (Small-Business): This award confirms that our feature set — including our recent AI and commerce expansions — perfectly aligns with the actual needs of modern marketing teams.
- Easiest To Do Business With (Small-Business): Based on G2’s Relationship Index, this recognizes our commitment to streamlined contracting, support, and partnership processes.
Momentum Metric #1: Doing More with Less (Efficiency)
Our recognitions for “Ease of Use” and “Easiest Admin” are the direct result of a platform that removes the operational burden of creator management.
According to our 2026 Performance Report, partnrUP has successfully replaced high-volume “spam” outreach with highly targeted, agentic automation.
The data below compares our performance from Jan–Apr 2026 against the same period in 2025:
| Metric | Jan–Apr 2026 | Jan–Apr 2025 | Change (%) |
|---|---|---|---|
| Solicitation emails sent | 1,527,598 | 2,606,612 | -41.4% |
| Creator applications | 49,730 | 32,797 | +51.6% |
| Funnel Efficiency (Apps per 1K emails) | 32.6 | 12.6 | +158.7% |
| Emails required per hire | 1,284 | 2,124 | -39.5% |
This represents a 2.6x more efficient funnel. By nearly halving the number of emails required to land a hire (1,284 vs 2,124), the platform is proving that smarter outreach beats raw volume.
As CEO Jessica Thorpe emphasizes: “This is not just a chatbot. It is an agentic system that does the work while you review and approve. Think of it as a team handling tedious tasks so you can focus on strategy and results.”
Momentum Metric #2: High-Value Partnerships and Quality Shifts
Winning “Best Meets Requirements” is a reflection of our strategic pivot toward high-performing, authentic creator content over superficial vanity reach.
Quality Growth Statistics (Year-over-Year):
- 32% increase in average campaign budget, showing brand confidence in our ROI.
- 26% increase in average creator spend, ensuring we attract and retain top-tier talent.
- Strategic Tier Optimization: Hires for nano-creators (under 5K followers) grew from 15.9% to 23.1%, while micro-creators (5K–30K followers) now represent 50.4% of all hires. While this move resulted in a deliberate 22.3% dip in total reach, it is an intentional optimization.
The Enterprise Edge: Scaling Without Complexity
In the Enterprise segment, partnrUP continues to emerge as a “legacy-killer.” Our rankings in the G2 Usability and Relationship Indexes demonstrate our ability to support global scale without adding operational weight.
In the Enterprise Usability Index, partnrUP earned a score of 8.02, outranking industry veterans Traackr (8.00), CreatorIQ (7.55), and Meltwater (7.53). In the Relationship Index, we secured a score of 8.49, placing us significantly ahead of the field in partnership quality.
Enterprise teams choose partnrUP to facilitate global execution through:
- Native integrations with premier affiliate networks including Impact, Awin, and CJ.
- Connecting Shopify storefronts to enable scaled gifting and distribution of videos back to PDPs to lift conversions.
- Standardized, automated workflows that support decentralized teams across regions.
- Centralized management of content rights and global approvals.
The “Agentic” Future of Influencer Commerce
The Summer 2026 sweep marks a major milestone: for the first time, partnrUP has secured “High Performer” status in the Content Creation Software category. This is a direct result of our acquisitions of Novel and Bounty, which have transformed partnrUP from a marketing tool into a comprehensive creator commerce ecosystem.
- Bounty (now partnrUP Gifting & Loyalty) enables automated UGC collection, turning every customer into a content engine.
- Novel (now partnrUP: Shoppable Video & UGC) integrates shoppable video directly into DTC sites and Shopify storefronts.
We are no longer just facilitating social posts; we are powering the “agentic” future where AI-driven discovery, shoppable content, and automated administration converge to drive revenue where purchase decisions are actually made.
Conclusion: A Consistent Partner for Growth
The Summer 2026 G2 awards validate exactly what our internal data tells us: higher efficiency, better creator pay, and an administrative experience that empowers rather than exhausts. When you combine the third-party validation from our customers with the internal velocity of our platform data, the result is the future of creator commerce.
We invite you to see our agentic workflow in action. Book a Demo today to discover how partnrUP can reduce your operational overhead and accelerate your growth.
Validation from customers (G2) + Velocity from the platform (Data) = The future of creator commerce.
Frequently Asked Questions
What G2 awards did partnrUP win in Summer 2026?
partnrUP secured six G2 Summer 2026 badges: High Performer (General, Enterprise, and Small-Business), Easiest To Use (Small-Business), Best Meets Requirements (Small-Business), and Easiest To Do Business With (Small-Business).
How long has partnrUP been recognized as a G2 High Performer?
partnrUP has maintained G2 High Performer status for 17 consecutive quarters — more than four years — demonstrating consistent excellence in customer satisfaction across market cycles.
What makes partnrUP the “Easiest to Use” creator marketing platform?
partnrUP’s interface removes technical friction and allows lean teams to execute at scale. The platform’s agentic system handles tedious administrative tasks automatically, so marketing managers can focus on strategy and results rather than manual workflows.
How much more efficient is partnrUP’s platform compared to traditional influencer marketing?
According to partnrUP’s 2026 Performance Report, the platform operates with a 2.6x more efficient funnel compared to the prior year. Creator applications increased 51.6% while solicitation emails sent dropped 41.4%, and the number of emails required per hire fell from 2,124 to 1,284.
How does partnrUP perform against enterprise competitors on G2?
In the G2 Enterprise Usability Index, partnrUP scored 8.02, outranking Traackr (8.00), CreatorIQ (7.55), and Meltwater (7.53). In the Relationship Index, partnrUP scored 8.49, placing significantly ahead of the field.
What are Bounty and Novel, and how do they fit into partnrUP?
Bounty (now partnrUP Gifting & Loyalty) enables automated UGC collection, turning every customer into a content engine. Novel (now partnrUP: Shoppable Video & UGC) integrates shoppable video directly into DTC sites and Shopify storefronts. Together, these acquisitions expand partnrUP from a marketing tool into a comprehensive creator commerce ecosystem.
How can I see partnrUP’s agentic platform in action?
Book a Demo to see how partnrUP’s agentic workflows can reduce your operational overhead, accelerate creator sourcing, and drive measurable results for your brand.
