Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
Nearly 88% of marketers plan to increase their influencer budgets in 2026, according to the Influencer Marketing Hub 2026 Benchmark Report — yet creator discovery and vetting remains the most frequently outsourced function in the industry. The reason is simple: picking the wrong creator doesn’t just waste budget. It damages brand credibility, derails campaign timelines, […]
72% of creators say a poorly written brief is the number one reason campaign content misses the mark, according to a 2026 Creator Compensation & Workflow Report by IZEA. Yet most brand teams spend less than 15 minutes writing them — copying last quarter’s brief, swapping out product names, and hoping for the best. The […]
Nearly 88% of marketers plan to increase their influencer budgets in 2026, according to the Influencer Marketing Hub 2026 Benchmark Report — yet two-thirds of brands now run programs entirely in-house, according to the same report — meaning internal teams bear the full weight of scaling creative output while maintaining brand consistency. The gap between […]
Nearly 88% of marketers plan to increase their influencer budgets this year, according to the Influencer Marketing Hub 2026 Benchmark Report — yet most brands still lack a repeatable framework for turning creator partnerships into actual revenue. The gap isn’t enthusiasm. It’s execution. Creator commerce sits at the intersection of influencer marketing, social commerce, and […]
Nearly 88% of marketers plan to increase their influencer budgets in 2026 (Influencer Marketing Hub 2026 Benchmark Report), yet two-thirds of those programs are run entirely in-house — often by teams of three or fewer people. The math doesn’t work. More budget, more creators, and more content demand cannot scale on spreadsheets and manual outreach. […]
Learn which creator commerce metrics actually drive revenue and which are vanity metrics wasting your team’s time. Covers GMV, ROAS, CPA, attribution models, and platform-specific analytics for TikTok Shop, Instagram Shopping, and affiliate programs.
67% of brands plan to increase their influencer marketing budgets in 2026 — yet many are stuck on platforms that charge enterprise pricing for mid-market features. If your team has outgrown Aspire (formerly AspireIQ) or simply needs a better fit for your workflow and budget, you’re not alone. This guide is part of our Influencer […]
The creator economy surpassed $250 billion in total market value in 2025, and by every major industry forecast, 2026 is the year it reshapes how brands allocate marketing budgets entirely. Yet most marketing leaders still treat creator partnerships as a line item — not a growth channel. The gap between brands that understand the creator […]
Brands running creator programs hit a wall around 15-20 active partnerships: content quality starts slipping, messaging drifts off-brand, and the team spends more time managing revisions than building relationships. A 2026 CreatorIQ benchmark report found that brands scaling beyond 25 creators per quarter saw a 34% increase in revision cycles — yet those that implemented […]
