A decision framework for allocating budget between creator-shot UGC and professionally produced content by objective, platform, and campaign type.
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We recently acquired Novel, a shoppable video app built for Shopify, to accelerate a vision we have been building toward for years: a commerce ecosystem where creator content does not stop at discovery but continues to work where purchase decisions are actually made.
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Scaled UGC makes it easy for Lifeboost Coffee to fight Ad Fatigue & Improve Performance When it comes to social advertising, the difference between “meh” and “magical” often lies in authenticity. For Lifeboost Coffee, a brand known for its clean, low-acid coffee, the winning ingredient wasn’t a slick commercial or influencer script: it was real people, real stories, and real results.
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