Acquisition Announcement
Technology
Shopify Video Integration
Shoppable Video Commerce
UGC
Shoppable Video Is the Future of Commerce. Automation Is the Only Way Brands Can Scale It.
We recently acquired Novel, a shoppable video app built for Shopify, to accelerate a vision we have been building toward for years: a commerce ecosystem where creator content does not stop at discovery but continues to work where purchase decisions are actually made.
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