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Influencer Marketing Blog & Resources Library

Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.

Tag: Paid Media

How to use UGC in Meta Ads: Lifeboost Coffee Brewed Top-Performing Meta Ads with Customer-Driven UGC

Scaled UGC makes it easy for Lifeboost Coffee to fight Ad Fatigue & Improve Performance When it comes to social advertising, the difference between “meh” and “magical” often lies in authenticity. For Lifeboost Coffee, a brand known for its clean, low-acid coffee, the winning ingredient wasn’t a slick commercial or influencer script—it was real people, […]

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