How T1D Exchange Built a Creator Community Driving Real Impact
The Challenge
T1D Exchange, a nonprofit focused on accelerating Type 1 Diabetes research, needed to drive awareness and participation in its registry. Recruiting creators within the diabetes community proved challenging due to the niche nature of the category, and managing outreach, contracts, and performance manually slowed results. T1D Exchange needed a streamlined way to engage credible voices, build trust, and scale campaigns that could generate measurable applications
The Approach
By leveraging partnrUP’s creator marketing platform, T1D Exchange was able to identify and activate creators living with Type 1 Diabetes and their caregivers. The platform simplified recruitment with matchmaking tools, standardized contracts, and automated payments. Real-time performance tracking ensured that campaigns could be continuously optimized while maintaining continuity with an existing pool of trusted creators.
The Outcome
Community at Scale
T1D Exchange built a thriving creator community and achieved its lowest cost per application submission with partnrUP
Early Detection Awareness
Beth educated her audience on early T1D screening, stressing the importance of autoantibody testing to prevent life-threatening complications.
Impact Through Experience
Diamend called on fellow diabetics to join the registry and help drive advancements in care, education, and treatment through shared knowledge
Access and Advocacy
Antoine shared his perspective on expanding access to diabetes technology, tying participation in T1D Exchange to advocacy for better treatments and policy change.
Be Heard, Join the Registry
Sophia encouraged the community to lend their voices to research that impacts their care, positioning sign-ups as a simple but powerful contribution.
Community Knowledge Sharing
Eoin emphasized the importance of learning from one another in the diabetes community, encouraging sign-ups to share lived experiences for meaningful research.
Campaign Structure
T1D Exchange launched its creator program with the goal of working with a small pool of trusted creators to drive registry sign-ups. Initially designed as an experimental effort, it quickly proved to be the organization’s most effective marketing strategy, achieving the lowest cost per application submission compared to all other channels.
The platform made it possible to maintain continuity with the original creator pool while expanding outreach to new voices in the diabetes community. Sourcing and recruiting creators in such a niche space is typically difficult, but partnrUP’s matchmaking tools simplified the process dramatically.
By standardizing contracts, automating payments, and centralizing performance management, T1D Exchange scaled its efforts into a full-fledged community strategy. This community-first approach continues to drive sustainable growth and impact for the registry, reinforcing creators as the most trusted and effective messengers for the cause.
