How Boon Drove Amazon Sales with Parenting Creators
The Challenge
Boon wanted to generate awareness and trial for its NURSH bottles and supporting products like the LAWN drying rack and TROVE wearable breast pump. To succeed, the brand needed to connect with parents in a way that felt authentic and trustworthy, while also ensuring content could drive measurable trial and purchase across Amazon and Target.
The Approach
The partnrUP managed services team partnered with a mix of new moms, seasoned moms, existing Boon fans, and aesthetic-focused parenting creators to showcase the brand’s game-changing baby feeding products. This diverse group produced content in a variety of styles, giving Boon both authenticity and a testing ground to discover which voices and formats resonated most. Our team then amplified the impact by publishing creator content to Amazon and Target product pages, while also running paid campaigns on Meta to drive additional traffic and sales.
The Outcome
Parenting at Scale
Boon reached 5X its goals and drove a 20% sales lift on Amazon with partnrUP’s managed services team.
- Creator testimonial video from new and seasoned moms
- Lifestyle imagery of NURSH bottles in use
- Product demo videos syndicated to Amazon and Target
Campaign Overview
The campaign was designed to connect with parents at every stage of the journey. By selecting creators who were either new moms, seasoned parents, or existing Boon fans, partnrUP ensured the content felt relatable and credible. The mix of voices and content formats also allowed the brand to learn what resonated most with its audience.
Our managed services team oversaw execution from end to end, publishing influencer and UGC content directly to Amazon and Target product pages while running paid amplification through Meta. This combination of organic storytelling, retail syndication, and paid strategy ensured the content not only built awareness but also drove meaningful sales impact.
The result was a program that delivered significant lifts in awareness and sales while reinforcing Boon’s position as an innovative, trusted brand in the parenting space.
