Influencer Marketing Blog & Resources Library

The world of influencer marketing may not have existed 20 years ago, but today, it is crucial to a marketing team’s success. The fourth most popular social media platform, Instagram, launched in 2010 and is now beloved by over 2 billion users. It’s come a long way since its invention, though, with new features like stories (content that […]

The growth of influencer marketing seen in the past few years is amazing – and isn’t showing any signs of slowing down. According to Statista, the influencer marketing market size worldwide has more than tripled recently, from $4.6 billion in 2018 to $13.8 billion in 2021. That’s why it’s more important than ever to consider implementing influencer marketing into […]

Social media has transformed the way we interact online forever. It has also impacted the way we hear about products and decide to buy them.  ‍ Influencer marketing is a type of social media marketing that involves companies forming a partnership with influencers to promote their brand. ‍ Read on to learn more about the different […]

YouTube is not only the largest video-sharing platform in the world, but it is one of the most popular websites and social media platforms as well. It’s also the second-biggest search engine (after its parent company, Google).  ‍ YouTube boasts over 1.7 billion unique monthly visitors, and with 62% of users visiting the site daily (or even several times […]

Influencer marketing has grown tremendously over the last ten years. As positive as that is for the industry, some brands and influencers have struggled to fully keep up. Managing an influencer marketing campaign — from the brand’s side as well as the influencer’s side — is no easy feat. That’s why influencer marketing agencies exist.  Influencer […]

In this blog, we’ll explore the best influencer marketing agency pricing structures and the services that influencer marketing agencies provide brands. Trying to calculate your budget for an influencer marketing campaign can be difficult. Many different factors go into how much brands need to spend to run a campaign, and you have to consider all of them before launching […]

Navigating this ever-growing world of influencer marketing can be complicated and overwhelming. It helps to have an experienced, knowledgeable partner on your side. That’s where an influencer management agency comes into play. Influencer marketing is everywhere. You can’t open any social media app these days without being bombarded with influencers promoting different products and services. Maybe […]

Launching a marketing plan with influencers can be intimidating. It’s helpful to have someone experienced and knowledgeable on your side to help the campaign succeed. Luckily, that’s exactly what influencer marketing agencies do.  Finding the right influencer marketing agency for your business can be a bit tricky, though, which is why we put together this guide for […]

Working with an influencer marketing agency is one of the best ways for brands to launch successful influencer marketing campaigns. Influencer marketing agencies can handle everything from finding and contracting with relevant influencers to reporting metrics that show the effectiveness of the campaigns. Since many professionals aren’t familiar with influencer marketing agencies, in this post, we’re going to break […]