Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
Influencer marketing is no longer an emerging trend, but rather a sound strategy that plays a huge role in many teams’ marketing toolkit. There won’t be a shortage of influencers to work with any time soon. According to the Influencer Marketing Hub’s State of Influencer Marketing 2022 Benchmark Report, over 50 million people around the world now […]
Marketing is one industry that’s always changing and adapting. The state of marketing today in 2022 is very different from marketing in 1990, 2000, or even 2015. A big part of that change is the shift toward influencer marketing. Online influencer marketing has been around for over a decade, but the growth of influencer marketing in recent […]
Exploring influencer marketing for the first time can easily become overwhelming. There’s lots of information out there about the ways to create a successful influencer marketing strategy and all the new influencer marketing trends you need to keep in mind. It can be a lot to handle when you’re first exploring influencer marketing. Working with an influencer marketing platform can simplify […]
In the world of influencer marketing, social media users with millions of followers get the most attention. It makes sense — more followers means a bigger audience for your sponsorship if your brand does a deal with one of those influencers. But is working with the most famous influencers always the best option for your brand? […]
There is no doubt that influencer marketing is one of main strategies brands are using to engage their target markets today. Influencers are able to bring a touch of personalization and authenticity to endorsing products as they share parts of their lives online. Content on social media garners millions of engagements every day. The power of influencer […]
When you’re developing an influencer marketing strategy, one of the most difficult steps can be coming up with creative content ideas to use in your campaign. You want your campaign to include content that will stand out from the millions of other posts published each day. For your target audience to stop and pay attention to posts […]
The global consumption for social media has significantly surged in the last decade and has continued to shape the way we promote brands and ideas. As of 2023, there were 4.9 billion active social media users worldwide. More and more brands are using influencer marketing to promote services and products. Because traditional mass media advertisements now have […]
If you’re exploring an influencer marketing strategy, this article will give you a rundown of top brands that have used influencer marketing successfully and how Lionize can help streamline your influencer marketing campaigns.Influencer marketing is important for creating authenticity, trust, and awareness for brands. The numbers speak for themselves: influencer marketing is estimated to be […]
If you have read anything about marketing lately — especially digital marketing — you have probably heard about influencer marketing. It’s safe to say it’s a buzzword at this point. Influencer marketing gets more popular every year, but there are still a lot of questions about this form of marketing. Today, we’re breaking down the […]
