We’re thrilled to announce that partnrUP has been recognized by G2 as the best influencer marketing platform for support and easiest admin in the Winter 2026 reports. This milestone reflects the voices of our customers—brands, agencies, and marketing teams who trust partnrUP to power their creator campaigns with less hassle and better results.
Read the full press release here.
This recognition spans both SMB and Enterprise categories and marks our 16th consecutive quarter as a G2 High Performer in influencer marketing software. For the first time, we’ve also earned High Performer status in Content Creation Software, validating our evolution beyond traditional influencer marketing into comprehensive creator commerce.
Why Did G2 Recognize partnrUP in Winter 2026?
G2 awards are based entirely on verified customer reviews—real feedback from marketing professionals who use our platform daily to manage influencer campaigns, coordinate creator relationships, and drive measurable business outcomes.
Our Winter 2026 recognition for Best Support and Easiest Admin came from customers who consistently praised two things: our platform removes operational burden, and our team shows up when it matters most.
The Best Support badge reflects verified reviews highlighting our responsive, knowledgeable team that understands the unique pressures of influencer marketing. When launch dates loom, contracts need quick turnaround, or technical questions arise, our customers know they can count on us.
The Easiest Admin designation validates our approach to platform design. While many influencer marketing platforms pile on features that increase complexity, partnrUP focuses on automating the busywork that typically consumes 60-70% of marketing team bandwidth. From contract generation to payment processing to performance tracking, we’ve built workflows that mirror how campaigns naturally progress—not how software engineers think they should work.
This dual recognition places partnrUP among a select group of companies celebrated in both Influencer Marketing and Content Creation Solutions for brands, reflecting our comprehensive approach to creator partnerships.
What Makes partnrUP the Best Influencer Marketing Platform for Support?
Exceptional support isn’t just about response time—it’s about understanding the context of influencer marketing and helping teams succeed.
How Does partnrUP’s Support Team Understand Your Challenges?
Our support infrastructure is built by people who understand influencer marketing from the inside. When customers reach out about campaign challenges, creator relationship questions, or strategic advice, they’re speaking with teams who have managed thousands of influencer partnerships and know what success looks like.
Verified G2 reviews consistently mention several support qualities that set partnrUP apart:
- Proactive problem-solving: Our team anticipates common roadblocks and provides guidance before issues become campaign-delaying crises
- Dedicated account management: Both SMB and Enterprise customers receive personalized attention that helps them maximize ROI from creator partnerships
- Technical expertise: When integration questions arise—whether connecting affiliate platforms like Impact and Awin or syncing Shopify storefronts—our team provides accurate, tested solutions
- Strategic consultation: Support extends beyond troubleshooting; we help brands refine their creator strategies, improve outreach messaging, and optimize campaign structures
Customer satisfaction metrics demonstrate that support quality directly impacts campaign success rates. partnrUP users report faster time-to-value, higher confidence executing influencer strategies, and better overall program economics compared to their experiences with other influencer marketing software.
What Does Best Support Mean for Your Team?
Marketing teams can confidently allocate budget to influencer programs knowing they’ll have responsive support during time-sensitive campaign needs. When creator contracts need same-day review, when technical questions threaten launch schedules, or when strategic advice could improve campaign outcomes—our team is there.
This level of support scales with your needs. Whether you’re a small brand testing your first gifting campaign or an enterprise team coordinating creator programs across global regions, you receive the same high-touch service that earned us G2’s Best Support recognition.
How Does partnrUP Simplify Influencer Marketing Administration?
The Easiest Admin badge reflects feedback from users who previously struggled with complex, feature-bloated platforms that required extensive technical knowledge and constant manual intervention.
What Administrative Tasks Does partnrUP Automate?
Traditional influencer campaign management involves countless repetitive tasks that drain team productivity:
- Contract creation and management: Manually drafting creator agreements, tracking signatures, storing executed documents
- Payment processing: Coordinating payment schedules, managing invoices, handling creator compensation across multiple campaigns
- Content approval workflows: Reviewing creator submissions, providing feedback, tracking revisions, and approving final assets
- Performance tracking: Manually pulling metrics from various platforms, building reports, calculating ROI
- Creator communication: Sending briefs, following up on deliverables, answering questions, managing expectations
partnrUP’s automation eliminates 60-70% of this manual busywork, allowing marketing teams to focus on strategy, creative direction, and relationship building—the high-impact activities that actually improve campaign results.
Why Is Ease of Use Critical for Influencer Marketing Success?
Platform complexity is the hidden cost of influencer marketing software. When tools require weeks of training, dedicated platform specialists, or constant reference to help documentation, teams either underutilize expensive features they’re paying for or waste valuable time navigating administrative hurdles.
partnrUP’s intuitive interface requires minimal training. Marketing teams launch their first campaigns within days rather than weeks, with streamlined workflows that feel natural rather than forcing users to adapt to arbitrary platform logic.
Key administrative features that earned us the Easiest Admin designation include:
- Bulk action capabilities: Manage multiple creators, campaigns, or contracts simultaneously without repetitive clicking
- Template-based communication: Standardize outreach, briefs, and follow-ups while maintaining personalization
- Automated compliance checks: Reduce the risk of FTC disclosure errors, contract mistakes, or payment issues
- Centralized dashboards: View all campaign activity, creator status, and performance metrics without constant navigation
- One-click reporting: Generate client-ready reports without manual data compilation or spreadsheet manipulation
What Are the Benefits of Using an Automated Influencer Marketing Platform?
Agencies managing multiple client accounts benefit tremendously from partnrUP’s admin-friendly design. Instead of jumping between platforms, rebuilding reports for each client, or manually tracking creator deliverables, agency teams access centralized dashboards that provide clear visibility across all campaigns.
This efficiency translates directly to business impact:
- Faster campaign launches: Reduce setup time from weeks to days
- Lower total cost of ownership: Require fewer dedicated platform specialists and less training investment
- Better team scalability: Handle more campaigns without proportionally scaling headcount
- Reduced error rates: Automated compliance and workflow checks prevent costly mistakes
- Improved margins: Agencies scale service offerings while maintaining quality
As CEO Jessica Thorpe explains: “This is not just a chatbot. It is an agentic system that does the work while you review and approve. Think of it as a team handling tedious tasks so you can focus on strategy and results.”
partnrUP’s Milestone Achievement in Content Creation Software
How Has partnrUP Expanded Beyond Traditional Influencer Marketing?
Winter 2026 marks partnrUP’s first recognition as a High Performer in the Content Creation Software category, expanding our validated expertise beyond traditional influencer marketing into comprehensive creator commerce.
This dual categorization reflects the evolution of influencer partnerships from purely promotional activities to strategic content production relationships that fuel brand storytelling across channels. Modern brands don’t just need influencers to post once—they need creators who produce authentic, high-performing content that can be repurposed across paid advertising, owned channels, product pages, and customer touchpoints.
partnrUP’s content-focused capabilities address this shift by enabling brands to:
- Distribute detailed creative briefs that communicate content requirements, brand guidelines, and campaign objectives
- Organize creator assets in centralized libraries that make content easy to find, review, and repurpose
- Manage usage rights to ensure brands can legally use creator content across various channels and time periods
- Optimize content performance by tracking which creator assets drive the strongest engagement, conversion, and revenue metrics
- Streamline UGC collection through recent acquisitions like Bounty, which simplifies gathering product videos and reviews from customers
What Does Content Creation Recognition Mean for Brands?
This recognition validates that partnrUP enables brands to treat influencer relationships as strategic content production resources rather than one-off advertising transactions. When you partner with creators through partnrUP, you’re not just buying a social media post—you’re building a content engine that fuels your entire marketing ecosystem.
For Shopify-based brands particularly, partnrUP connects influencer activity directly to ecommerce performance. Our Novel acquisition enables brands to surface authentic creator and customer video directly on product pages and throughout the website, driving trust and conversion at critical decision points in the buyer journey.
Together, these capabilities allow lean teams to leverage high-quality creator content as social proof across the entire buyer journey without adding overhead or managing fragmented workflows across multiple disconnected tools.
16 Consecutive Quarters as G2 High Performer – A Consistency Record
What Does Sustained G2 Recognition Mean?
Maintaining High Performer status for 16 consecutive quarters demonstrates that partnrUP’s quality isn’t a temporary achievement—it’s a sustained operational standard customers can depend on.
G2 badges aren’t awarded based on historical performance or legacy reputation. Each quarter requires fresh reviews and current user sentiment. To consistently earn High Performer recognition over four years means continuously innovating, listening to customer feedback, and maintaining service excellence even as the platform scales.
This consistency record signals several things to brands evaluating best influencer marketing tools:
- Proven reliability: You’re choosing a solution with a multi-year track record, not a platform that peaked and declined
- Continuous improvement: Sustained recognition requires ongoing innovation and adaptation to changing market needs
- Scalability without quality compromise: partnrUP maintains excellence as the customer base and platform capabilities grow
- Long-term viability: Our consistent performance indicates stable business fundamentals and customer satisfaction that protects your platform investment
How Does Consistency Differentiate partnrUP?
Many platforms achieve occasional recognition through temporary promotions, feature releases, or concentrated review campaigns. Sustaining High Performer status quarter after quarter requires something different: operational excellence embedded in company culture.
For marketing teams and agencies, this consistency translates to reduced risk. Platform migrations are expensive, time-consuming, and disruptive. Choosing a G2 High Performer with 16 consecutive quarters of recognition minimizes the probability you’ll need to switch platforms in 12-24 months because quality declined, features stagnated, or support deteriorated.
How Does partnrUP Compare to Other Influencer Marketing Software?
What Makes partnrUP Different from Competitor Platforms?
While many influencer marketing platforms focus heavily on influencer discovery databases, partnrUP prioritizes the operational workflow that determines whether campaigns actually succeed after partnerships are formed.
Discovery is important—you need to find the right creators. But discovery alone doesn’t launch campaigns, manage contracts, coordinate content production, process payments, or measure ROI. These operational realities are where most influencer programs struggle, and where most platforms leave teams to figure it out themselves.
partnrUP provides an integrated solution that addresses the full campaign lifecycle:
Discovery & Recruitment:
- AI-powered creator matching based on audience demographics, engagement quality, and brand fit
- Automated outreach sequences that achieve 40% higher response rates than manual approaches
- Coordinated workflow from first contact through contract signature
Campaign Management:
- Streamlined brief distribution and creative approval workflows
- Automated compliance checks for FTC disclosures and brand guidelines
- Centralized communication hub that keeps all creator conversations organized
Payment & Administration:
- Automated payment processing and invoicing
- Template-based contracts with electronic signature workflows
- Bulk action capabilities for managing multiple creators simultaneously
Performance & Analytics:
- Real-time campaign tracking connected to revenue outcomes
- Integration with affiliate platforms (Impact, Awin, CJ) for enterprise teams
- Shopify integration for direct ecommerce attribution
Why Do Teams Switch to partnrUP?
Brands and agencies switching from other influencer marketing platforms consistently report several improvements:
- Significant reductions in campaign launch time: From weeks to days
- Lower administrative overhead: 60-70% reduction in manual coordination time
- Better team productivity: Focus shifts from operations to strategy
- Improved program economics: Scale campaigns without proportional headcount increases
- Higher creator satisfaction: Streamlined processes improve creator experience and relationship quality
The G2 Best Support designation specifically distinguishes partnrUP from competitors who provide self-service-only models or outsourced support teams unfamiliar with influencer marketing nuances. When you encounter roadblocks, you’re speaking with people who understand creator partnerships, not generic customer service representatives reading scripts.
The Easiest Admin recognition addresses the common pain point where feature-rich platforms become so complex that teams underutilize capabilities they’re paying for, requiring extensive training and dedicated platform specialists just to execute basic campaigns.
Real-World Impact – What These Awards Mean for Brands and Agencies
How Do G2 Awards Translate to Business Outcomes?
G2’s validation through verified user reviews provides independent confirmation that partnrUP delivers on its promises, reducing risk for procurement teams evaluating new influencer marketing software.
For marketing teams, this recognition means:
- Confident budget allocation: Invest in influencer programs knowing you’ll have the support and tools to succeed
- Faster time-to-value: Launch campaigns quickly without lengthy onboarding or training periods
- Reduced internal costs: Lower total cost of ownership through minimal training requirements and administrative efficiency
- Better campaign results: Focus team energy on strategy and optimization rather than operational busywork
For agencies, the business impact is even more direct:
- Service offering scalability: Manage more client campaigns without proportionally scaling team size
- Improved margins: Operational efficiency translates to better unit economics on client services
- Competitive differentiation: Leverage G2-recognized tools to win new business and demonstrate commitment to quality
- Client retention: Better campaign results and smoother execution improve client satisfaction and renewal rates
What If You’re Frustrated with Your Current Platform?
Many brands experience frustration with current influencer marketing platforms due to:
- Poor support: Slow response times, unhelpful generic answers, or limited access to knowledgeable teams
- Administrative complexity: Time-consuming workflows, steep learning curves, or platforms that require dedicated specialists
- Feature gaps: Missing capabilities that force teams to patch together multiple tools or handle critical tasks manually
- Integration limitations: Inability to connect influencer activity to ecommerce platforms, affiliate networks, or analytics tools
If any of these challenges sound familiar, G2’s independent validation confirms that better alternatives exist. You don’t have to accept operational inefficiency or inadequate support as the price of influencer marketing software.
Conclusion: Choose the G2-Recognized Leader in Influencer Marketing Support and Ease of Use
partnrUP’s Winter 2026 G2 awards for Best Support and Easiest Admin represent more than badges on a website—they validate a platform philosophy that prioritizes customer success over feature complexity.
These awards confirm what our customers already know: influencer marketing doesn’t have to be operationally overwhelming. With the right platform, the right automation, and the right support team, brands and agencies can scale creator programs that drive real business results without proportionally scaling headcount, overhead, or complexity.
With 16 consecutive quarters as a G2 High Performer and recognition in both traditional influencer marketing and content creation software categories, partnrUP offers the proven reliability and comprehensive capabilities that modern marketing teams require.
Whether you’re a startup launching your first creator campaign, a mid-market brand scaling influencer programs, or an enterprise coordinating global creator commerce initiatives, partnrUP provides the tools, automation, and support to succeed.
Ready to experience the G2-recognized difference? Discover how partnrUP’s award-winning platform can reduce your team’s operational burden while improving influencer campaign results. Join the growing community of brands and agencies who have made the switch to easier, better-supported influencer marketing.
Visit partnrUP.ai to learn more or read the full press release about our Winter 2026 G2 recognition.
