If you’ve been thinking about starting an Instagram influencer marketing campaign, you may have heard about influencer marketing platforms. If you want to know how Instagram influencer marketing works or which influencer marketing platform is best, this article will provide you with the answers. Read on to learn more.
Why Is Instagram Good for Influencer Marketing?
There are many reasons Instagram is an excellent social media platform for influencer marketing. Some of the top things that make Instagram a great choice for your influencer marketing campaign are:
- You can create a lot of different types of content on the platform.
- Instagram has a knack for portraying images and videos in a high-quality way.
- Instagram encourages brands and influencers to connect for promotions.
- It’s a great platform for encouraging sharing and user-generated content (UGC).
All these reasons make Instagram one of the top platforms for influencer marketing. The following sections will go into more detail about each one.
Types of Influencer Marketing Content That Can be Created on Instagram
One of the things that make Instagram great is the many types of content that can be created on the platform. You can post stories, reels, videos, photos, and carousel posts on Instagram.
These different posting options allow influencers to get creative with their content and help serve the needs of various businesses whose products may be represented better through one form of content than another.
High-Quality Images and Videos on Instagram
Since Instagram started as a photo-based platform, it took on a reputation for high-quality imagery. Since its inception, those who have posted crisp and clear images on the platform have always stood out.
Now, with the integration of short and long-form video on the platform, stunning videography and smooth edits have also become the norm on Instagram. Businesses will always see this as an advantage for influencer marketing, since high-quality images and videos will help their products stand out.
Instagram Encourages Influencer Marketing
With Instagram’s addition of the Branded Content tool on Instagram, the company has signified that they fully support influencers promoting products or services on the platform. This is great news for marketers wondering if social influencer marketing will last. The answer is it will, and influencer marketing will likely continue to trend upward on Instagram.
Instagram Encourages Sharing and User-Generated Content
Instagram does an excellent job of making content shareable. Not only can users create a post for their audience, but they also have several other ways to share content, such as tagging people in posts, stories, and comment sections.
Along with the ability to share posts, Instagram also stands out for influencer campaigns that encourage UGC. With the ability to use branded hashtags and tag brands in Instagram posts, there are many ways consumers on Instagram can participate in branded competitions or sweepstakes. This helps get a brand’s name out to more people while making consumers feel more engaged with the company and their content.
Influencer Marketing Instagram Statistics
Influencer marketing statistics for Instagram also show why it is a great platform. Some of the top statistics for Instagram influencer marketing are:
- Many marketers find Instagram to be crucial to their marketing efforts. 79% of marketers say Instagram plays an integral role in their influencer marketing campaigns, and 93% of businesses are expected to use it as part of their social media marketing efforts in the next year.
- Research has also shown that a high percentage of people take action after seeing an Instagram post containing information about a brand’s products or services. After seeing branded content, 87% of consumers will take an action such as engaging with the post, following an account, clicking a link to a website, or making a purchase.
- Instagram is not only the favorite platform for marketers; influencers love it as well. Over 500,000 influencers state that Instagram is their preferred platform. Given the reasons covered so far in this article, you can probably see why that is the case.
As you can see, the statistics back up the fact that Instagram is a great platform for influencer marketing. If both brands and influencers prefer a platform, there has to be a reason for that.
How to do Influencer Marketing on Instagram?
Now that you’ve learned all the reasons why Instagram is great for influencer marketing, you’re probably wanting to know how to get started with it yourself. You can take a handful of steps to get started effectively with an Instagram influencer marketing campaign. To create an Instagram influencer campaign, you should:
- List your goals: Before doing any planning or hiring influencers, you must first know your goals for influencer marketing. An excellent way to do this is by creating SMART goals that are specific, measurable, attainable, relevant, and time-bound. Think about what results will benefit your company the most and craft a SMART goal to get there.
- Do market research: After figuring out your goals, you must also learn about your audience. Market research will help you get insights into your target market’s wants, needs, and main pain points. This will help you target the right topics with your campaign and choose the best influencers for the job.
- Find the right influencers: The influencers promoting your products are important, since they will be an extension of your brand image. Ensure that the influencers you choose have a history of posting positive content that aligns with your brand image. An influencer marketing platform like Lionize can help with this.
- Use an influencer marketing platform: If you want help finding the right influencers, planning your strategy, managing the process, and tracking data, an influencer marketing platform can help. An influencer platform like Lionize will help you figure out everything along the way, so there isn’t a lot of guesswork to get your campaign going.
If you take these steps, you will be on your way to creating an effective Instagram influencer marketing strategy.
What Is an Instagram Influencer Marketing Platform?
An Instagram influencer marketing platform is software designed to help brands and influencers connect for marketing promotions. Influencer marketing platforms can come with several features, such as data tracking, influencer management, tools for outreach, and the ability to communicate directly with influencers.
However, not all influencer marketing platforms have the same features, so you must know what you want to get out of influencer marketing when choosing the best platform for your needs.
What Is the Best Influencer Marketing Platform?
If you’re looking for the best platform for influencer marketing, Lionize is the option you should choose. Unlike competitors that usually offer some of the tools you need for influencer marketing, Lionize will provide everything you need to create a winning influencer marketing strategy in one place.
Lionize will use detailed decision-making processes through artificial intelligence software to connect you with the best influencers for your needs. Along with that, you will be able to set up your budget, set up your influencer marketing strategy, automate parts of the outreach and influencer management process, and track data from your campaigns.
While competitors will often offer the ability to connect with influencers on some of the top social media platforms, Lionize can connect you with influencers on all of the top social platforms. This includes Instagram, Facebook, Twitter, TikTok, and YouTube. Connecting with influencers through Lionize is easy and will save you days or weeks of time compared to trying to do it manually.
What Are Brand Influencer Programs?
Brand influencer programs are how brands outline and plan their influencer strategy. Many brands with influencer programs will bring influencers on for long-term contracts or as brand ambassadors who frequently promote their products or services.
Brand influencer programs are a positive thing for both brands and influencers. Typically, brands will see better and more sustained results by collaborating with an influencer over a longer period of time. This is because an influencer’s audience will continue to gain interest and convert over time as they become more familiar with your brand.
Influencer programs are also highly beneficial to influencers because they provide them with a steady income from the content they create. Social media platforms like Instagram don’t offer much in terms of monetization options from directly creating content, so utilizing influencer marketing is one of the best ways for content creators to get paid.
Do Brand Ambassadors Get Free Stuff?
Brand ambassadors may get free products when they partner with a brand and become a part of its influencer program. Brands often give influencers free products, so they can give effective reviews and include real images or videos of the product in use within their content. This helps promotional posts be more effective, since audience members get a realistic view of how a product works.
How Lionize Can Help with Your Influencer Marketing
If you want to take your influencer marketing strategy to the next level, Lionize is the answer. Lionize will help you every step of the way as you connect with influencers and create your influencer campaign.
Everything on Lionize is managed on a streamlined platform that helps keep all the information in one place. This makes it easy to make the right decisions for your marketing strategy without a lot of hassle.
If you want to know more about how Lionize helps with influencer marketing, Book a Discovery Call today.
