Brands have been working with celebrities for ad spots and endorsements for years now, but today, there are millions of people online who could be considered some kind of star, even if their reach only qualifies them as a “micro-celebrity.” This culture of celebrity endorsements continues to play a huge role in the modern […]
Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. One of those questions speaks to the heart of social media influencer marketing — How do influencers attract customers? By understanding how influencers attract and affect consumers, you’ll be better equipped to use social media […]
More and more companies are interested in getting into the world of social media influencer marketing, but many don’t know where to start. Step one in pursuing influencer marketing to promote your brand is developing a solid influencer strategy. Your strategy lays the groundwork for your entire campaign and can either set you up for success or […]
Influencer marketing agencies can make setting up and managing an influencer marketing campaign for your small business easier. If you’ve been contemplating hiring an agency to help with your influencer marketing, this article will outline what you need to know about influencer agencies for small business and when you should hire one. What Is an […]
New to influencer marketing? Let’s talk about what brands should know about influencer marketing, examples of how to use it, and how to generate content ideas for your own influencer campaigns. Influencer marketing is an excellent way to promote products and services on social media. From Dunkin Donuts, to PlayStation to H&M, brands have been seeing […]
