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Influencer Marketing Blog & Resources Library

Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.

Tag: Novel

Influencer Marketing

Shoppable Video Is the Future of Commerce. Automation Is the Only Way Brands Can Scale It.

A New Chapter for partnrUP and the Future of Video Commerce We recently acquired Novel, a shoppable video app built for Shopify, to accelerate a vision we have been building toward for years: a commerce ecosystem where creator content does not stop at discovery but continues to work where purchase decisions are actually made. Brands […]

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