Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
According to Statista, “69.7 percent of U.S. marketers in companies larger than 100 employees are expected to use influencers for marketing purposes.” With its growing popularity and effectiveness, influencer marketing is a hot topic in the marketing industry. As social media became more popular, these platforms created new avenues that brands could use to market products and services […]
Instagram has grown to become one of the most popular social media platforms, with over one billion monthly active users. Many people have leveraged this platform for influencer marketing to showcase their personal life updates, as well as their talents, passions, and businesses. Becoming a content creator on Instagram takes time, effort, and dedication, as […]
The rise of social media platforms such as Instagram has made it easier than ever for anyone to become a digital creator. In fact, Instagram has become the go-to platform for many creators to showcase their work and connect with their audience through influencer marketing. Content creators, or “digital creators,” are individuals who take and […]
One of the first steps that most amateur content creators take when diving into the world of Instagram influencer marketing is establishing themselves as a “creator account.” What is a “creator account?” It’s an Instagram profile type specifically designed for public figures, artists, and content creators – those we typically refer to as “influencers.” A creator […]
Marketers are always trying to stay on top of trends in the industry. Some trends come and go quickly while others stick around for a long time. When influencer marketing first started gaining attention, some people predicted that it wouldn’t last very long. It’s clear now that they were wrong, though. Influencer marketing has grown […]
When you’re starting any new marketing efforts, it’s important to consider the potential challenges as well as the potential benefits. What are the benefits of influencer marketing? To name a few, influencer marketing increases brand awareness, has a high return on investment (ROI) compared to other types of marketing, and can help brands effectively reach […]
Influencer marketing is a marketing strategy that has grown tremendously over the last decade. In 2016, the entire market size of influencer marketing was $1.7 billion. Since then, it’s grown to an expected $21.2 billion in 2023. These numbers reflect just how important influencer marketing has become. Today, you can find influencers and influencer marketing […]
The realm of influencer marketing is a constantly changing one, with new creators, platforms, regulations, and trends emerging constantly. But, fear not! Our team of influencer marketing experts dove into top trends that have been happening in social media and influencer marketing in 2023 so that you don’t have to. Follow along as we discuss […]
Anyone who’s done a casual scroll through Instagram lately has probably seen posts labeled “Paid partnership with..” This label indicates that a brand paid the Instagram content creator in exchange for a sponsored post about their products or services. Instagram launched this feature back in 2017 to increase transparency about paid partnerships on the platform, […]
