How Jimmy Dean Drove Conversions with eCommerce Video
The Challenge
Jimmy Dean wanted to strengthen its presence on digital shelves by inspiring shoppers directly at the point of purchase. With more consumers making decisions online, the brand needed compelling, relatable recipe content to enrich retailer product pages and improve conversion rates across major retailers.
The Approach
The partnrUP managed services team partnered with food and recipe creators known for producing high-quality video content. Creators developed short, engaging recipe videos featuring six Jimmy Dean products, designed to inspire shoppers to get in the kitchen. Our team oversaw every step — from creator selection and video production to publishing content across more than 85 product pages at 18 retailers including Walmart, Target, ShopRite, and Meijer
The Outcome
Conversion at Scale
Jimmy Dean lifted conversion by 130% with recipe videos created and published through partnrUP’s managed services expertise.
- Recipe video featuring Jimmy Dean sausage
- Product demo clips syndicated to Walmart and Target
- Lifestyle cooking content optimized for retailer product pages
Campaign Structure
The campaign was designed to transform the digital shopping experience by adding high-quality, creator-driven videos to product pages. Food creators crafted recipe content that was relatable, visually engaging, and aligned with Jimmy Dean’s brand voice.
partnrUP’s managed services team ensured flawless execution — managing creator partnerships, content approvals, and syndication across dozens of retailer platforms. By embedding authentic recipe content directly where shoppers were making decisions, the campaign gave customers inspiration and confidence to purchase.
The result was a measurable lift in conversions, proving the power of creator-driven UGC to elevate the eCommerce experience. Jimmy Dean not only achieved immediate sales impact but also set a new standard for how brands can win on the digital shelf.
