How Cleanlogic Scaled Creator Partnerships in Beauty and Skincare
The Challenge
Cleanlogic, a beauty and skincare brand, needed to drive awareness and education for its exfoliating products. While effective, skincare routines often require trust and credibility, and manual creator outreach limited their ability to scale partnerships that could authentically demonstrate product benefits. Cleanlogic needed a solution to expand creator collaborations while keeping messaging consistent and impactful.
The Approach
By leveraging partnrUP’s creator marketing platform, Cleanlogic was able to identify lifestyle, beauty, and skincare creators across nano, micro, and macro tiers who could deliver authentic product reviews, tutorials, and tips. Campaigns were designed to highlight the effectiveness of Cleanlogic’s exfoliating products while integrating discount codes and giveaways to encourage trial.
The Outcome
Skincare at Scale
Cleanlogic accelerated creator activations and built product trust through authentic reviews and education powered by partnrUP.
Exfoliation Education
Cynthia educated her audience on the importance of weekly exfoliation, showing how Cleanlogic preps skin for seasonal changes.
Morning Routine Glow
Abraham shared how Cleanlogic’s charcoal exfoliating kit transformed his daily routine, emphasizing clearer, healthier skin..
Physician Assistant POV
Kaitlyn offered a professional perspective on exfoliation, underscoring the medical benefits of consistent skincare practices.
Smoother Skin Results
Shana demonstrated how Cleanlogic’s dual texture buffer left her skin smoother and brighter, making exfoliation an essential step in her routine.
Braille Awareness Campaign
Hilda highlighted Cleanlogic’s commitment to accessibility with Braille labeling, tying in October’s Blindness Awareness Month to showcase the brand’s social impact.
Campaign Structure
Cleanlogic partnered with lifestyle, beauty, and skincare creators to promote its exfoliating products across social media. The creators, ranging from nano to macro size, shared authentic reviews, tips, and tutorials while offering honest feedback on their experience.
Campaigns integrated discount codes and giveaways to encourage followers to try Cleanlogic’s products for themselves, creating a direct path from awareness to conversion.
By blending education, product reviews, and accessibility advocacy, Cleanlogic demonstrated its dedication to both skincare results and social responsibility, reinforcing its brand mission and values.
