How AquaVault Scaled Creator Partnerships to Boost Awareness
The Challenge
AquaVault, an innovative consumer goods company, needed to scale creator marketing to promote its ChargeCard, a revolutionary wallet-sized phone charger. Manual outreach limited the brand’s ability to grow creator partnerships quickly and consistently, while fragmented reporting made it difficult to measure ROI across campaigns. With ambitious goals to expand visibility and drive adoption, AquaVault needed a scalable solution.
The Approach
By leveraging partnrUP’s AI-powered creator marketing platform, AquaVault was able to automate creator discovery, streamline campaign setup, and manage large-scale activations in a single dashboard. The platform allowed AquaVault to efficiently test different product pushes with micro, macro, and celebrity creators, while gaining real-time insights into campaign performance.
The Outcome
Powering Growth at Scale
AquaVault expanded creator activations and amplified awareness by streamlining campaigns with partnrUP.
Travel-Ready Charging
Raksana showed off the ease of using the ChargeCard while traveling in New York City, highlighting the product’s convenience for on-the-go lifestyles.
Life Saver for Creators
Myrna shared how the ChargeCard keeps her powered as a content creator, calling it a must-have for anyone constantly on their phone capturing content.
Charged in Gotham
Bucks County Batman playfully positioned the ChargeCard as his “life savior,” adding a creative, superhero-inspired spin that resonated with his audience.
Campaign Structure
Launched in 2021, AquaVault initially focused on promoting the ChargeCard by collaborating with 10 micro-creators per month, each tasked with posting one in-feed post and two stories.
After gaining momentum, the brand scaled to 50 creator collaborations per month by incorporating macro-creators, which further amplified visibility and engagement.
AquaVault eventually expanded its reach even further by working with MVP and celebrity creators to promote not only the ChargeCard but also their Flex Safe and Phone Case products, driving broad awareness and engagement across audiences.
