How Anatomie Scaled Their Luxury Travel Wear Brand
The Challenge
Anatomie, a luxury travel-wear brand, needed to scale its creator marketing efforts to match a fast-growing global audience. Manual discovery and outreach slowed campaign launches, while inconsistent tracking made it hard to measure ROI. With ambitious growth goals, the team needed a more efficient solution that could scale without driving up costs.
The Approach
By leveraging partnrUP’s AI-powered creator marketing platform, Anatomie automated creator discovery, streamlined campaign setup, and centralized communication with talent. This eliminated manual back and forth, reduced administrative overhead, and gave the team real-time visibility into campaign performance, allowing them to quickly adjust strategies and maximize results.
The Outcome
Travel Wear at Scale
Anatomie accelerated campaign launches and built stronger creator partnerships by streamlining workflows with partnrUP.
Customer Journey Experience
Olga documented her visit to an Anatomie retail store, showing the full customer journey and elevating the brand’s in-person shopping experience.
Winter Style Showcase
Brandy styled Anatomie pieces for the winter season, demonstrating the versatility of the collection across climates and occasions.
Denim Campaign Spotlight
Anastasiia showcased an all-denim look as part of Anatomie’s campaign push, driving engagement around modern, elevated casualwear.
Sustainable Fashion Highlight
Gina promoted Anatomie’s commitment to sustainability, highlighting high-quality fabrics and responsible fashion choices.
Campaign Structure
Launched in 2021, Anatomie has leaned on creator marketing to highlight its high-quality and versatile apparel. Their longest running initiative, Travel Essentials, was designed as an evergreen campaign to keep the brand visible and relevant throughout the year.
As part of this effort, creators were tasked with creating outfits using three Anatomie pieces of their choice. This strategy allowed the brand to highlight the quality, style, and versatility of its collections in authentic, real-world settings.
The overarching goal was to showcase the Iconic Essentials collection, empowering women to seamlessly transition from the office to travel without changing outfits. By aligning creators with this vision, Anatomie reinforced its positioning as the go-to brand for women living dynamic, on-the-go lifestyles.
