If you’re looking to supercharge your marketing without doubling your budget, brand partnerships are your golden ticket. Teaming up with strategic and complementary brands means tapping into fresh audiences, gaining credibility, and making marketing magic happen—all while splitting the effort.
The key to a successful brand collaboration is finding the right fit—one that shares your values, complements your offerings, and resonates with your audience. From social media buzz to in-person experiences, co-marketing creates win-win situations for both brands. Below we’re highlighting some powerful collaborations that can make a big impact. Sign up in the app to get more detailed information and tools to run successful co-marketing campaigns.
Giveaways & Social Contests 
A classic but highly effective way to boost engagement, social giveaways encourage followers to interact with both brands while driving brand awareness. Whether it’s on Instagram, TikTok or another platform, contests are an easy way to generate excitement, new leads and drive visitors to your store with a special promotion in hand.
Email & SMS Campaigns 
One of the most direct and effective ways to collaborate is through email and SMS marketing. Brands can team up to feature each other’s products in dedicated email campaigns or exclusive SMS offers. By sharing discount codes or special deals, both brands can increase customer engagement and drive conversions. Whether it’s a joint holiday sale or a limited-time promotion, leveraging email and SMS allows for targeted outreach and almost always results in lower CAC compared to other marketing channels.
Co-Branded Products 
Collaborating on a limited-edition product is a great way to create exclusivity and excitement. Think special-edition colors, flavors, or packaging that highlight both brands while giving customers something unique.
Virtual or In-Person Events 
Joining forces for an event—whether online or in real life—lets both brands showcase their products and connect directly with their target audiences. Webinars, pop-up shops, and masterclasses are great ways to engage customers.
Cross-Promotions & Discounts
Feature each other’s products on websites, newsletters, or social media while offering exclusive discounts to each other’s audiences. This helps both brands expand reach and increase sales with minimal effort.
Influencer and Ambassador Collaborations 
By co-funding an influencer campaign or bundling products for ambassador gifting, brands can leverage large social audiences while splitting the costs. It’s a budget-friendly way to get more eyes on your products and increase brand awareness.
Ready to Partner Up?
Brand partnerships are all about creativity, collaboration, and tapping into new opportunities. When starting out with a new partner, we recommend testing the waters with something more simple like a social media or email campaign. Whether you go for a quick Instagram giveaway or a full-blown co-branded product, teaming up with another brand is one of the smartest ways to grow. Which one are you trying first? 