How AliveCor Drove Awareness for KardiaMobile with Authentic Storytelling
The Challenge
AliveCor was preparing to launch KardiaMobile, a breakthrough portable EKG device, into the consumer market. To succeed, the brand needed to raise awareness, educate audiences on the importance of preventative cardiac care, and build trust with consumers considering advanced health technology for themselves or their loved ones.
The Approach
The partnrUP managed services team designed a creator program centered on awareness and education. We partnered with creators who were proactively thinking about cardiovascular health and could authentically share their stories. Content was produced to explain the benefits of the KardiaMobile card in an accessible way, then syndicated directly to the Amazon product page, ensuring relevance throughout the entire shopper journey.
The Outcome
Heart Health at Scale
AliveCor grew awareness, engagement, and traffic by educating audiences with partnrUP’s managed services team.
- Creator content educating audiences about heart health
- Lifestyle imagery highlighting everyday use of KardiaMobile
- Syndicated video featured in Amazon’s hero product section
Campaign Overview
The campaign was built to shift perceptions by educating audiences about the importance of preventative cardiac care. By identifying partners who could authentically share their perspectives, partnrUP ensured the content felt both credible and relatable.
Creators produced stories that showed the real-world value of KardiaMobile while also building awareness of cardiovascular health more broadly. This combination of education and authenticity helped position AliveCor as a leader in preventative care.
By syndicating videos directly onto Amazon product pages, the campaign maximized impact at the final stage of the shopper journey. The result was a program that not only exceeded awareness and engagement goals but also drove meaningful increases in traffic and purchase intent.
